The hottest new thinking space for smart home is t

2022-09-20
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New thinking on Smart Home: space is a product, and the more "appropriate" the interaction is, the better

as an important landing link in the IOT field, smart home is generally involved in the layout and market promotion through the integration of software and hardware. Whether it is a large company, a large ecosystem, or a small platform, a consensus is gradually forming, That is, only doing intelligent product linkage can bring users limited life experience upgrading. Simply adding AI technology to hype marketing selling points is not the right direction of this industry

how to make the house feel and think about the space, how to further close to the psychological expectations of consumers, and how to improve the practical problems of life have become the value elements that the whole industry should reconsider next. In addition, due to the fragmentation of C-end demand, it has become an industry trend for smart home system solutions to be implemented on a large scale through smart real estate, smart office, smart hotel, etc., making smart become the standard configuration of hardbound houses in the future, penetrating C-end consumers through b-end business, or an important driving force for the large-scale popularization of smart home

from a broader perspective, blindly imitating or referring to the development path of foreign smart speakers and smart home products is not necessarily a correct way or even a kind of paranoia. In fact, the domestic market has its particularity, and there are great differences in family composition and culture at home and abroad. How domestic manufacturers go out of their own innovative smart home development path is the key to the success of the industry

regard space as a product, and the more "appropriate" the interaction is, the better.

the interview object of this article is Dong Yi, founder and CEO of Hangzhou Xingzhi Yunqi Technology Co., Ltd. (hereinafter referred to as lifesmart yunqi), founded in 2013, is a smart home enterprise with global positioning. At present, the company has products and services in more than 30 countries and regions. Outside the domestic market, it mainly focuses on North America Southeast Asian and Northern European markets are committed to improving users' life experience by integrating AI technology, cloud services, intelligent hardware R & D and design

from the perspective of overall operation, Dong Yi believes that a family and a physical space can be regarded as a product. Therefore, lifesmart has made many kinds of sensors, controlled combination lights, switches, and some energy and electrical control parts. It hopes to make the physical space safer, more comfortable and more energy-saving through algorithms and artificial intelligence, provide users with a new lifestyle, and improve the efficiency of the entire physical space. This is the basic logic

regard space as a product, then people will interact with the house and space itself. A space has sensors, air, temperature and humidity sensing parts, as well as brain and consciousness, which can gradually understand users' behavior habits based on data. In the future, because this technology will continue to be used by many industries, more than 80% of the control may be automatically generated by robots, For the remaining 20%, for example, the owner has some personalized ideas or needs, which can be achieved through various interactive methods such as app, physical keys or voice

as for the choice of the best interaction mode of smart home, Dong Yi said that with the development of technology, the human-computer interaction system is also evolving. We used to use mouse, keyboard, PC computer, and then touch screen. Now we have computer vision and voice interaction. In fact, all the interaction evolution is working in one direction, that is, to make people more convenient and gradually people-centered

in the current market environment, many smart home products are trying to improve the interaction frequency between users and products, in order to obtain richer user data through more interaction. However, as far as smart home is concerned, it does not mean that the more interaction, the better, but that the more appropriate interaction, the better

how to understand the concept of "appropriate"? For example, in an intelligent room, automatic switching of lights, automatic adjustment of temperature, humidity, air quality, automatic opening and closing of curtains, etc. may be automatically completed by algorithm control. The rest, such as users sitting on the sofa, do not want to take it, but want to turn on the lights. At this time, voice interaction is very convenient; In other words, when users leave home, they want to turn off some devices at home, rather than through voice and settings. At this time, they may easily click on the control panel at the door to solve it all. This is also an interactive way; If the user lies in bed and is operating, and wants to turn on or off some equipment in the living room at this time. At this time, he doesn't want to use voice or remote control buttons, he can use app to solve the problem. To sum up, in the home scenario, the user's behavior hopes to promote the use of this technology in many different fields, and the degree of uncertainty is not entirely based on the manufacturer's design scenario

"smart home interaction should provide users with more flexible choices, and have the most appropriate interaction method to solve the problems they want to achieve when they need it. Many times, people don't want to talk to a product or a room, unless there are some special scenes, such as nursing homes, where the elderly can't move or don't want to move, so it's particularly useful to manipulate by speaking. How to solve the real pain point needs of interaction is very important." Dong Yi said

in the future, most interactions in smart homes should be insensitive. For example, when a user comes to a room, the sensor will automatically make a decision when it knows someone comes in. There is no need for too many human intervention, because people entering the room itself is an interaction, and the space itself should become perceptive and thinking. To achieve appropriate interaction, smart home manufacturers need to have a clear understanding and planning of the physical space itself, rather than simply adding some anti-human interaction design, which will cause users to use obstacles and operation difficulties

it is very important to find a new path of smart home suitable for national conditions

from the perspective of going to sea, Dong Yi believes that whether it is smart home or other fields, the overseas market is the common opportunity faced by this generation of enterprises. If enterprises want long-term development, they need to have a global vision and thinking, rather than just focusing on the domestic market. In terms of lifesmart's experience in expanding overseas markets, it is not easy for domestic smart home enterprises to gain recognition on a large scale in developed countries such as Japan, Germany, the United States and the United Kingdom, because consumers in developed countries have a high level of pickiness about product quality and services, but if they can succeed in the markets of developed countries, developing in other countries is like a dimensionality reduction blow

it is understood that the development of the smart home market in foreign countries is many years earlier than that in China, so the market is relatively mature and the demand is consistent. Consumers' demand for upgrading the living environment is also earlier than that in China. The economic capacity of ordinary families is also better. In fact, smart home manufacturers have been relatively solidified and their innovation vitality is gradually insufficient

different from the consistency demand of foreign markets, the growth of the Chinese market is more like an explosive state. In fact, ordinary Chinese consumers in the past did not understand or have any demand for smart home, and their perception of smart home was relatively weak. The driving force of China's smart home market in the past two years is not that ordinary users suddenly feel that the house must be intelligent, but that many C-end manufacturers have vigorously promoted it, resulting in a phenomenon that the market seems to suddenly blowout

many domestic companies choose to start with a single product. Even if it is an intelligent product with control and voice control, the company will succeed if the product can be successful. However, in fact, the experience that intelligent products can bring is very single, and the life cycle and timeliness are relatively short

if smart home looks at the end, every physical space will be digitalized and intelligentized in the future. What it will bring to users must be a pK of comprehensive experience. It not only needs to integrate the two major technological ecosystems of AI and IOT, but also involves intelligence, smart wear, smart home appliances, car intelligence, home intelligence, life and office scenes, etc. to form the connection of information and data, Provide users with a seamless full scene lifestyle

the overall situation at home and abroad is different, and the opportunities faced will also be different. Therefore, the playing method of the whole market also needs to explore a new path more suitable for national conditions

business boundaries and national consensus

from the perspective of competition pattern, Dong Yi believes that although the whole IOT industry presents a blowout phenomenon, the whole industry is actually still in a very early stage. IOT itself has a large relationship with hardware, and the process of realizing physical space digitization will not rapidly achieve exponential growth and near monopoly market phenomenon like the giants in the previous mobile Internet era

the essential reason is that the infrastructure in the era of mobile Internet is intelligence, and the development of intelligence itself has witnessed a blowout growth era. Without the globalization of intelligence, many mobile applications valued at 10 billion dollars today have nowhere to rely on. However, for smart home, the required infrastructure products are diverse and diverse. If every home is not digitalized, there is no place for all ideas. From this perspective, it is difficult for the smart home market to be unified or the leader of the whole market in the short term

"looking at the intelligent field alone, apple is already very strong, but there are still domestic manufacturers such as Huawei, oppo, vivo and Xiaomi who can compete in the market. In the end, even if there is a big ecosystem in smart home, it will not be dominated by one. For example, domestic giants such as Baidu, Alibaba, Xiaomi and Huawei, it is not easy for anyone to squeeze out." Dong Yi said

for smart home startups, when the whole business and volume are generally in the early stage, it is very important to understand their own capabilities and suitable business boundaries. It's meaningless to compete with giants for living space. There are many jobs on the quite large ecological chain of AI and IOT that are more suitable for start-ups. For example, IOT home digitization is too business oriented for Alibaba and Baidu, but smart home system solution integrators are easy to get more partners and solve the last mile problem of smart home

in the next few years, Dong Yi believes that there are two main factors affecting the penetration and change of smart home at the C-end: on the one hand, it is the consensus of the whole people. In recent years, it is mainly giants and start-ups that are vigorously promoting smart home, but the general law of market development is that once a critical point is reached, people will form a national consensus. For example, to decorate and buy a house, the requirements for this house are intelligent, and the national consensus will promote the real outbreak of the market; Another point is whether the enterprise has enough good products and services to meet the demand. Whole house intelligence is not just a product. Users may spend more to make their home intelligent. Then let them learn how to set up with IOT and AI. He is unwilling. The improvement of user experience and operation and maintenance ability will be the key link

industry problems are prominent, and intelligence still needs to be gradual.

for the current smart home industry as a whole, Dong Yi said that the prominent problem is that many enterprises do not have enough awe for products and services. When the market develops rapidly

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